The reason is that Outlook 2010 by default has Direct Booking disabled
If you are still on Exchange 2003, however, you may have the need to enable Direct Booking for your clients. In order to enable it in Outlook 2010 you will need to add the following DWord in the registry for the organizers client:
Key: HKEY_CURRENT_USER\Software
\Microsoft
\Office\14
.0\Outlook
\Options\C
alendar
DWORD: EnableDirectBooking
Value: 1
http://blogs.technet.com/b/gerod_serafin/archive/2010/04/29/direct-booking-using-outlook-2010-against-exchange-2003-servers.aspx