Question : Link building after 301 redirect for subfolder

I just recently changed the kind of redirect from the top domain to a subfolder to 301. Almost all of my link building efforts have linked to the subfolder. With the redirect change what domain should I do my link building for? Also, I believe that the subfolder inherited the PR of the top domain since the top domain is 0 and the subfolder dropped to 0 from its original 2. Is the PR change permanent?

Thanks

Answer : Link building after 301 redirect for subfolder

You should build links to the current page -  this way none of the link juice is "dampened" by the 301. You might consider building links to the root if you think you might at some point decided to remove the 301 that links the root and the directory. When possible though, you want to link directly to the page that needs to receive the juice.

As far as your change in PR, it depends on when you saw the drop. It isn't uncommon for your PageRank to drop to 0 or a grey bar when you make a big change.  It is usually restored within a week though. When you do a 301 though, it would usually just add on to the value and authority associated with the page you are redirecting to. Though it is difficult to say without looking at the site, I would guess that your PageRank would go back up.
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