Question : Anyone know what a "place message" is?

I hear that cell phone from Verizon running VZNavigator can receive a place message, which includes a GPS location.  Somehow VZNavigator gets this message and navigates the person to that location.

Does anyone know about place messages?  Is Verizon the only one that offers these?

Is the API available so that developers can send place messages from their applications?  Or do the telco's keep this to themselves?

If it's open to the public, is there an API I can look at?  What's the cost?

Thanks,
newbieweb

Answer : Anyone know what a "place message" is?

There is an API for it mentioned for Verizons "partners" at this press release: http://news.vzw.com/news/2009/02/pr2009-02-08a.html  I'd suggest emailing on the supplied email addresses for the press release to find out more.  

relevant quote:
“The Verizon Hub is an innovative solution to help us all do a better job at managing our busy lives and navigating within our community with point-by-point directions to other contacts’ locations or businesses,” said Doug Antone, president and chief executive officer of Networks In Motion. “NIM’s open ‘Web-to-App API’ allows us to assist our partners in developing features to simplify lives whether on a mobile phone or on the Verizon Hub.”