Question : Why wont this CFif work

Why does this cfif not work

<cfoutput>#matchstatus# = </cfoutput>
<cfif trim(#matchstatus#) is 'Unmatched'>
Unmatched
<cfelse>
Matched
</cfif>

the first #matchstatus works fine, sometimes it says Matched and sometimes it says Unmatched depending on some other code. but not matter what it says, the result of the cfif is Matched. I have tried every change in syntax I can think of ', " is, eq, like everything, what am I missing.
Thanks in advanace

Answer : Why wont this CFif work

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