Hello AZCS,
Yes by creating a transport rule that route the desired mails to a specific distribution group based on your selected keyword
Kindly find below article that shows you how to create a transport rule.
According to the below article you will choose the condition to be
"When the subject field contains specific text pattern" then enter your keyword.
The action will be "redirect the message to addresses" then enter the address of your distribution group.
http://www.msexchange.org/tutorials/Transport-Rules-Exchange-Server-2007.htmlIf you have more question please don't hesitate to refer back.
Regards,
Karim