Question : Google adwords campaign


This is a bit of a two parter, so apologies for that :)

I am working on my adword campaign and I am looking at Quality Scores and Destination URL.

1) Would there be substantial benefits getting your website pages up from 7/10 Quality Score to 8/10 or even higher?
2) What is The Destination URL actually for?  As I set the destination URL when I set up the advert for that keyword?  

Is this so I can have differenet URLs for each keyword? no matter what URL I used to set up the advert initially?

Answer : Google adwords campaign

wireshark. wallwatcher...there are loads of tools. this is some serious stuff - secure your internet rightaway
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