Capture the {REQUEST_URI} as /friendly-url and place a rule to forward to your other location.
ex:
<rule name="URI to URI" stopProcessing="true">
<match url="(.*)" />
<conditions>
<add input="{REQUEST_URI}" pattern="^/friendly-url$" />
</conditions>
<action type="Redirect" url="
http://{HTTP_HOST}/fr
iendly-url
2/" />
</rule>
-Hades666