>>Still not working, still pushes the first the top bulleted line down one line <<
are you sure you're trying the correct version? please note that this has the bullet character without the spaces in there.
1: 2: 3:
DECLARE @KeyPoints VARCHAR(1000) SET @KeyPoints ='• ABC • DEF • GHI • JKL' SELECT stuff(REPLACE(@KeyPoints, '•', CHAR(13) + CHAR(10) + '•'), 1, 2, '') KeySellPt